As you search the internet for a Web Designer you realize it can be quite intimidating. You know that a professional Web Designer is the best way to perfect your branding, increase your conversation rates, and garner attention, but how do you know, if your designer is qualified and charges a fair rate for work?
Keep reading for some key items to consider when choosing/hiring a Web Designer.
How to choose – and hire – a Web Designer
Make sure you ask the right questions.
How do evaluate a Web Designer?
Chances are, you’ll stumble on a designer site, check out the portfolio, and decide whether you like the work visually. While this often a good start, there are other things you should consider so ask yourself.
- “Does the designer have experience working with websites with similar functionality to mine?”
- “Does the designer often create a plan and an intuitive navigation?”
- “Are the websites in the designer’s portfolio still using the design?”
- “Does the designer need to do branding work? If so, are they experienced with branding?”
- “Does the designer need to work on your conversion rate? If so, are they qualified?”
- “Does the designer offer testimonials/referrals that are easy to get in touch with?”
Remember, when asking these questions, think about what you want your website to accomplish – because an effective website is more than a pretty picture.
For example, if you want to generate qualified leads, does the designer have experienced with that? Or, if you’re using WordPress or Drupal, does the designer’s have demonstrated experience with those platforms? Ask for the links and referrals.
Once, you’ve settled on a designer, how else can you ensure a successful project?
Communication with your designer effectively.
When you approach a prospective designer it’s your job to describe what you want and trust me, there’s no such thing as too much information.
What kind of information should you give your designer’s?
Well if there are few websites you absolutely love, then you should provide them as examples. On the other hand if there are some colours that give you a rash, you should tell them that too – but keep in mind that just because you don’t like orange, doesn’t mean it’s not the best colour to use to get users to do what you want them to do. You’re not decorating your living room – you’re creating (hopefully) a revenue generating portal.
In general, here’s a list of some key information you should give each prospective designer, so that they can give you an accurate price, quotes and determine whether they can complete your job :
- What’s your budget? Wherever it is, straight it up front. You need to make sure you’re both on the same page.
- What feeling do you wish your design to convey? This helps the designers to choose art, typography and site architecture with that aim in mind.
- What’s the main objective of your website? Do you want more sales? Subscribers? Traffic?
- What special functionality do you need? Are you trying to sell your products in an online store? Do you need special Contact/Prospect Screening form?
- What happens after your site is launched? Do you need your designer to stick around your potential updates? Do they offer a maintenance program?
- Examples of website you like. Tell your designers what you like abut each one?
WARNING: Don’t say these 3 phrases to your designer.
When you find a designer you like, you should treat them and their work with respect. After all you want them to take your project and do a great job, right?
- ”This ought to be simple” or “I’d code it myself if I only had the time.”
- “I’m poor, without any money, so you can design my site for free.”
- “I want a website. How much will that set me back?”
First and foremost, you’re hiring a designer for their expertise. If it was that easy you would had never approached one. Secondly, we designer’s create website for living and not for any social service. Moreover, creating a website isn’t a one size fits all approach, which is why rates greatly varies. Plus a designer also needs to know, if your requirements are in their wheel house or not?
Now, that you know how to find a qualified designer and communicate effectively with them…
Is your prospective designer right for you?
Only you know the answer to this question and listening to your intuition, making sure there is good personality match, and checking references already puts you ahead of the game.
Professional website designs can represent a significant investment, so, before choosing any designer, you should do some research.
The Bottom line
In summary: Communicate, communicate, communicate- both verbally and visually – and don’t hesitate to question and demand the same level of communication. Don’t hesitate to move on until you find a designer that feels right. Getting in a rush can cost time and money in the long run.